WasteAid UK, the charity set up to tackle the global waste crisis, has been shortlisted in the National Recycling Awards for best communications campaign (public/third sector).

WasteAid UK shares recycling knowledge and skills with communities in the developing world where there are no waste management services, helping people turn waste into wealth.

nra-finalist-logoZoë Lenkiewicz, Head of Communications at WasteAid UK said: “Since founding WasteAid UK just over a year ago, we have benefitted from a groundswell of support from the waste management sector. There are significant public health benefits to clearing rubbish off the streets. Too many communities don’t have this service, leading to pollution, disease, and the stunting of growth in children. With simple recycling processes communities can turn this around and make a modest income in the process.”

WasteAid UK has launched a major communications campaign on a minor budget, determined to raise awareness and funds to help tackle the global waste crisis. Building a website www.wasteaid.org, producing a monthly newsletter and a range of fundraising campaigns has been central to the charity’s growth, and in its first year the charity has achieved:

  • Over 6,000 visits to the website from 135 countries;
  • 1396 Twitter followers, 331 Facebook likes and 126 LinkedIn members;
  • Almost 400 subscribers to its monthly newsletter.

Mike Webster, WasteAid UK Chief Executive said: “We are continuing to build our supporter base and online community through our WasteAid communications activities. This in turn increases the noise around our mission, attracting funders and potential project partners. All of this makes our charity more financially sustainable. We are hugely grateful to all our supporters as we know that only together can we make lasting change.”

WasteAid’s project approach is to train the trainer, so that the benefits continue to expand long after project delivery. The charity is co-organising a conference in The Gambia in April to train 60 community leaders from across sub-Saharan Africa and to trial and refine its CIWM-funded Guide to Community Waste Management.

Zoë Lenkiewicz added: “In the meantime, we continue in the pursuit of our goals, raising awareness in particular among international and national policy makers about the contribution that solid waste management can make to poverty alleviation.”

WasteAid’s project partners demonstrate improved waste management and its positive economic and health benefits, and as a result of ongoing communications campaigns, the international community learns more about the ideas behind WasteAid UK and how to engage with the team to develop and fund more projects.

Mike Webster commented: “By entering awards such as the National Recycling Awards, we hope that waste and development publications will help promote and share in the added value of WasteAid UK’s work, and more donors will be interested in finding out about us and providing financial support, in particular through Corporate Social Responsibility partnerships.

Subscribe to our newsletter

Join our mailing list to receive the latest news and updates from our team.

By signing up, you consent to your personal data being saved in line with our privacy policy.

Thank you, you're subscribed